After your guarantee is paid in full the first year, your tenants will see a reduction in their second year rent even with a 4% rent increase. This gives tenants an incentive to renew a second year and potentially a third year. Third year rent, with another 4% rent increase, will result in a slightly higher rent than what your tenants were paying their first year with the guarantee premium.
Tenants planning for home purchase see property managers that rent with Jack and Landlords as partners in planning for homeownership. Landlords see Jack and Landlords a profitable way to increase retention and mutually benefit their tenants with no security deposit requirements.